Last updated: 30 September 2026

At Lead & Linen, we believe your personal information should be treated with the same care as the rest of your stay.

This privacy policy explains what information we collect, why we collect it and how we look after it when you visit our website, contact us, join our mailing list, make a booking or stay with us.

Who we are

Lead & Linen is operated by Olga Pull, trading as Lead & Linen, a sole trader based in Sutcombe, Devon.

For data protection purposes, Olga Pull trading as Lead & Linen is the data controller responsible for your personal information.

Lead & Linen
15 St Andrews Close
Sutcombe
EX22 7PL
United Kingdom
Email: hello@leadandlinen.co.uk

Information we collect

• your name and contact details, including your email address, postal address and telephone number;

• information relating to a booking or stay, including arrival and departure dates, room preferences and the number of guests;

• information you choose to provide about your dog where relevant to your stay or to services such as dog walking or dog sitting;

• information contained in enquiries or other correspondence with us;

• your marketing preferences and information about when and how you joined our mailing list;

• information you provide if you apply to take part in a Lead & Linen experience, trial stay or Paw Inspector stay;

• transaction and payment information necessary to process a booking or payment; and

• technical information generated when you use our website, which may include your IP address, browser, device information and information collected through cookies and similar technologies.

We only ask for information that is reasonably necessary for the purpose for which it is being collected.

How we use your information

• respond to enquiries;

• manage reservations and provide your stay;

• process payments and administer bookings;

• provide services you request during your stay;

• communicate important information relating to your booking;

• understand and respond to particular requirements you tell us about;

• manage applications or participation in experiences such as Paw Inspector stays;

• send occasional Lead & Linen news and updates where you have chosen to receive them;

• operate, protect and improve our website and services;

• maintain appropriate business, financial and tax records;

• prevent or investigate fraud, misuse or security incidents; and

• comply with our legal and regulatory obligations.

Our lawful bases

Contract - where we need your information to take steps at your request before a booking or to provide services you have booked.

Legal obligation - where we need to keep or use information to comply with the law, including financial, tax and regulatory requirements.

Legitimate interests - where using your information is reasonably necessary to operate and protect Lead & Linen, respond to enquiries, improve our services or manage our relationship with guests, provided those interests do not override your rights and interests.

Consent - where you have actively chosen to receive marketing from us or where we otherwise specifically ask for your consent.

Emails from Lead & Linen

If you choose to join our mailing list, we may occasionally send you news from Lead & Linen, things we're creating, places we've discovered and other updates we think you may enjoy.

We will only add you to this mailing list where you have actively chosen to join.

Making a booking, sending us an enquiry, entering a competition or raffle, or applying to become a Paw Inspector will not automatically add you to our marketing list.

You can unsubscribe from marketing emails at any time using the unsubscribe option in our emails or by contacting us at hello@leadandlinen.co.uk.

Who we share information with

We may use carefully selected service providers to help us operate Lead & Linen. Depending on how you interact with us, these may include providers of:

• website hosting and website services;

• booking and property-management systems;

• payment processing;

• email and marketing services;

• IT, cloud storage and business administration services;

• professional services such as accountants or advisers; and

• other services necessary to fulfil something you have requested.

Our website is currently hosted through Squarespace, and our booking services may be provided through Little Hotelier and associated payment providers.

These organisations may process personal information on our behalf or, in some circumstances, act as independent data controllers under their own privacy policies.

We may also disclose information where required by law or where reasonably necessary to protect our guests, our business or others.

We do not sell your personal information.

Andy Pull Photography

Photography experiences provided by Andy Pull Photography are operated separately from Lead & Linen.

If you choose to arrange a photography experience, information necessary to organise the session may be shared with Andy Pull Photography. Where Andy Pull Photography collects or uses your personal information for its own photography services, it is responsible for that use under its own privacy arrangements.

Cookies and website information

Our website uses cookies and similar technologies to operate correctly and, depending on the choices you make, to help us understand how the website is being used.

Where consent is required for non-essential cookies, we will ask for it before using them.

More information is available in our Cookie Policy and through the cookie settings on our website.

How long we keep your information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including to meet legal, accounting, tax and regulatory requirements.

Booking and transaction records may need to be retained for longer periods where required for financial or tax purposes.

Enquiry information that does not result in a booking will be reviewed and deleted when it is no longer reasonably required.

If you join our mailing list, we will retain the information needed to manage your subscription until you unsubscribe or we determine that it is no longer appropriate to retain it. We may retain limited information about an unsubscribe request so that we can respect that preference in future.

Information collected specifically for a Paw Inspector or similar application will not be retained indefinitely once that activity has ended unless there is another lawful reason to retain it.

International transfers

Some of the technology providers we use may process or store information outside the United Kingdom.

Where personal information is transferred internationally, appropriate safeguards recognised under UK data protection law will be used where required.

Your rights

Depending on the circumstances, you may have rights over your personal information, including the right to:

• ask for a copy of the personal information we hold about you;

• ask us to correct inaccurate or incomplete information;

• ask us to delete information in certain circumstances;

• ask us to restrict how information is used;

• object to certain uses of your information;

• receive certain information in a portable format; and

• withdraw consent where we rely on consent.

These rights can vary according to the lawful basis on which information is being processed. To exercise your rights, email hello@leadandlinen.co.uk.

Questions or complaints

If you have a question or concern about how we use your personal information, please contact us first at hello@leadandlinen.co.uk.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator. You can find information about your rights and how to make a complaint at ico.org.uk.

Changes to this policy

We may update this privacy policy from time to time as Lead & Linen develops or if the services and technology we use change.

The latest version will always be available on our website, with the date of the most recent update shown at the top.